16.10.2025
10 minutes
agency
Facebook marketing is one of the most effective ways for companies to reach new customers in a targeted manner and make their own brand visible on social media. With professional Facebook ads, appropriate content and a clear campaign, you can address your target group directly and direct users to your website or products.
Through targeted marketing, appealing content and data-based targeting, performance and reach can be significantly increased. Whether you're a small or large company, with the right budget, strong ads, and a clear goal, you can reach exactly the people who are interested in your products.
But how much do Facebook ads really cost? Which form of advertising works best on this platform? And how long should a campaign run to deliver real results?
In this guide, you'll learn how to successfully use Facebook, Instagram and other meta platforms to create strong posts and creative content, target your target group and win more customers with relevant content. This is how you achieve sustainable, measurable Facebook marketing.
Billions of people use Facebook every day to get informed, communicate and discover new things. With targeted Facebook ads, you can reach exactly the users who are interested in your offer. Facebook marketing allows you to place your message directly in the news feeds of your desired target group and precisely control your campaign.
How much do you actually pay for Facebook ads? The costs for Facebook ads vary widely and depend on various factors, such as the target audience, ad format, competition, and platform (Facebook or Instagram). On average, prices per click (CPC) are usually between €0.50 and €2, while the costs per 1,000 impressions (CPM) can be around €5 to €12.
It is important for companies to choose the right budget for their Facebook marketing campaign in order to achieve good performance and optimal reach.
What type of marketing works particularly well on Facebook? Marketing measures on Facebook that are precisely tailored to the target group and impress with creative, appealing content are particularly effective. Visual formats such as videos and images play a central role here, as they immediately attract attention and interest users.
Successful Facebook marketing for companies is therefore based on high-quality content, appealing ads and a clearly defined target group.
To maximize the performance of your Facebook campaign, it's important to regularly create new content and posts that are both informative and entertaining. Video ads and image ads achieve particularly high reach and sustainably promote user engagement.
You should also use the options offered by meta platforms to display your campaign across media — not only on Facebook, but also on Instagram.
The combination of targeted communication and creative content increases the likelihood that your advertising will be noticed by potential customers and rated positively.
Well-structured Facebook campaigns with clear calls to action and optimized landing pages are also crucial to ensure the success of your Facebook marketing measures in the long term.
Before you start Facebook marketing, the question is often: How much budget do I actually need to achieve visible results? The answer depends a lot on your goals, target audience, and competition in your industry — but there are a few guidelines you can use as a guide.
An entry-level budget of 500 euros may well be sufficient, especially for local companies or for testing initial campaigns. With a clearly defined goal, targeted targeting and appealing content, valuable insights can already be gained and initial successes achieved.
Especially if you focus on a specific target group, you can minimize wastage and use your budget efficiently.
The average cost per 1,000 impressions (CPM) is 5 to 12€ — depending on the target group, ad quality, competition and time of year. That means: With a budget of $500, you can theoretically achieve between 40,000 and 100,000 impressions if your ad is well optimized.
Important: Cheap impressions don't automatically mean good results — the decisive factor is how many of these users actually interact or convert.
The duration of your campaign also significantly influences performance. An ad should ideally be active for at least 7 to 14 days so that the Facebook algorithm has enough time to learn and reach your target audience more efficiently.
For meaningful results and sustainable improvements, many marketers even recommend running times of 3 to 4 weeks, especially if you're running A/B tests or want to test multiple target groups.
A/B testing (also known as split testing) is a simple yet very effective way in marketing to find out which variant of an ad, post, or landing page works better.
In the area of Facebook marketing, the Facebook Ads Library is an important tool for gaining insights into the advertising strategies of other companies. This platform allows you to view all active and past Facebook ads as well as Instagram ads that have been placed via the meta platforms.
This allows you to analyze your competitors' marketing efforts and get inspiration for your own campaigns.
The Ads Library helps you search for targeted ads for specific companies, products, or topics. This allows you to better understand how successful Facebook campaigns are structured, which content and ad formats are particularly well received by the target group, and how you can optimize your own ads.
Using the Facebook Ads Library is a valuable advantage, especially for companies that want to improve their Facebook marketing strategy and create their ads in a more targeted way. Because it not only helps to increase the performance of your own campaigns, but also to identify trends and proven content formats in the area of social media marketing.
Use the Facebook Ads Library as part of your Facebook marketing mix to increase your reach, improve customer engagement, and use your budget efficiently. This allows you to make your campaigns on Facebook and Instagram even more successful and achieve real results.
Facebook marketing with targeted Facebook ads is one of the most effective methods for companies to address their target group directly, increase reach and achieve real results in the long term. With a well-thought-out budget, you can achieve initial valuable results, even with $500, by targeting your campaigns precisely to your target group and creating relevant content. The average cost per 1,000 impressions (CPM) is 5 to 12€, depending on target group, ad quality and competition. The duration of your Facebook ads is also decisive for success: They should be active for at least 7 to 14 days so that the Facebook algorithm can optimally improve the performance of your campaign. For sustainable results, run times of 3 to 4 weeks are recommended, especially if you use A/B tests to test different ads and target groups. This is how you use Facebook marketing effectively, increase the performance of your campaigns and reach your customers in a targeted manner.
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